I know we all like ice dubbing here but lookout! This stuff has it beat. Its easier to dub on the thread and comes in a wider range of colors. I just got done tying a few dozen flies and all I can say is that they look killer! As a matter of fact I know the fish will like them too! I did well yesterday with flies that used this material. It comes in cubes with all of the colors. Check it out guys. Also, it does not have the "crazy" blue tint that the ice dub does. I am sure Davy can speak of its value for adding hot spots in your flies. I will have a full assessment of it after this week.